LG has introduced Exaone 3.0, which strengthens its claim in the field of artificial intelligence. Drawing attention with its Korean and English language skills, this open-source artificial intelligence model has been trained with professional data and stands out with its advanced capabilities.
What is Exaone 3.0 Open Source Artificial Intelligence Model?
Exaone 3.0 is an open-source artificial intelligence model developed by LG AI Research that demonstrates superior performance in both Korean and English. With 7.8 billion parameters, this model stands out especially in English, especially in areas such as real-world usage scenarios, mathematics and coding. With its versatile structure, Exaone 3.0 aims to deliver superior results in various language processing and technical tasks.
Features of Exaone 3.0
7.8 Billion Parameters:Exaone 3.0 is a large language model capable of successfully performing complex tasks.
Education with Professional Data:Exaone 3.0 is trained on 60 million professional datasets from fields such as patents, coding, mathematics, and chemistry. This allows the model to specialize in these areas and deliver accurate results.
Improved Language Comprehension with Instruction Tuning:Instruction tuning technology enables the model to better follow instructions and gain more natural language understanding. This feature improves its ability to respond correctly to complex instructions, enabling more effective and fluid interaction with users.
These features make Exaone 3.0 a powerful tool for a variety of applications and offer exciting opportunities for both researchers and developers.
Advantages of Exaone 3.0
Open Source and Accessibility:The open source nature of the model allows developers and researchers to freely use and improve it, thus encouraging innovation and collaboration.
High Performance:It stands out as a high-performance artificial intelligence model, especially in areas such as real-world scenarios in English, mathematics and coding.
Productivity:Its low memory usage and low cost operation make it accessible to a wider range of users.
These advantages make Exaone 3.0 a valuable tool for developers, researchers, and institutions looking to leverage AI technologies.
How to Use Exaone 3.0?
Since Exaone 3.0 is an open source model, its usage may vary depending on your technical knowledge and skill level. To use Exaone 3.0, you can follow these steps:
Access and Download of the Model:Exaone 3.0 will be published by LG AI Research, the sources are available on GitHub or LG’s official website. Due to the large size of the model, you need to have enough storage space for downloading and installation.
Preparing a Suitable Environment:To run Exaone 3.0, you need a popular programming language like Python and deep learning libraries like TensorFlow or PyTorch. As a first step, you need to install Python and the necessary libraries on your computer. Then, install the requirements needed for Exaone 3.0 to run. If you do not have enough hardware capacity or need more powerful processing power, you can use cloud-based platforms like Google Colab, Amazon SageMaker. These platforms provide high processing power and large data processing capacity, allowing you to run the model faster.
Loading and Running the Model:You can run the model by integrating the model files you downloaded and the necessary libraries into the Python code. You can provide text data to the model’s input and enable it to perform tasks such as text generation, translation, and question-answer.
Fine-Tuning the Model:If you want to make Exaone 3.0 more effective for a specific task or domain, you can fine-tune the model by training it on your own dataset. This can improve the model’s performance, but requires more technical knowledge and computational power.
Where can Exaone 3.0 be used?
Exaone 3.0 has a wide range of uses:
Text Production and Processing:It can be used for tasks such as producing creative texts such as articles, blog posts, product descriptions; summarizing long texts; and correcting grammar and spelling errors.
Technical and Professional Fields:
Coding:It can increase the productivity of developers by helping with tasks such as coding, debugging, and code completion.
Scientific Research:It can be used in tasks such as text analysis, data mining, and knowledge extraction in scientific fields such as chemistry, physics, and biology.
Patent Analysis:It can identify trends, create technology maps, and support intellectual property strategies by analyzing patent documents.
Customer service:It can provide support services by answering customer questions through chatbots and question-answer systems.
Education:It can provide students with personalized learning experiences, help with homework, and provide feedback.
Finance:Can analyze financial reports, perform risk assessment and support investment decisions.
The open source nature of Exaone 3.0 allows users to adapt the model to their needs and explore new use cases, making Exaone 3.0 a valuable tool for anyone looking to leverage the potential of AI technology.
AI-powered image creation tools allow us to push the boundaries of creativity and transform our imagination into visuals. While Midjourney continues to dominate this field, Flux AI is emerging as a powerful alternative. In this article, we will examine what Flux AI is, how it works, its advantages, how to use it, what you can do, the differences between it and Midjourney, and its pricing model.
Flux AI is a platform that analyzes entered texts and produces the most appropriate images for these texts using advanced artificial intelligence models developed by Black Forest Labs. Flux AI is designed especially for professional users, artists and content creators, and aims to speed up visual creation processes and increase quality.
How Does FluxAI Work?
Flux AI is based on a large neural network model trained on a large dataset. The platform works by combining deep learning and natural language processing (NLP) techniques. Users provide text input describing the image they want to create, and this text is analyzed by a large neural network model.
Key concepts in the text are then converted into visual elements to create a visual output. Different models can be used in this process; for example, the Schnell model is available for faster results, while the Pro and Dev models are available for those who want high resolution and detail.
Key Features and Benefits of Flux AI:
Extensive Customization and Control:Users can express their creativity in a wide range of ways by adjusting their visual style, color palette, and composition as desired.
Realistic Images:Flux AI can produce highly realistic and detailed images using an AI model trained on large datasets. Specifically, it offers photorealistic outputs such as human faces and natural landscapes.
User Friendly Interface:Flux AI has an intuitive and easy-to-understand interface, making it easy for both beginners and experienced users to use the platform.
Quick Results:Flux AI allows users to create stunning images in seconds.
Community and Open Source Support:Unlike MidJourney, Flux AI is open source, allowing for community contributions and continuous development of the platform, making Flux AI suitable for developers and researchers.
Thanks to these basic features and advantages of the platform, professionals and amateur users can transform their imaginations into visuals, create unique content and accelerate their workflows by using Flux AI in their creative projects.
How to Use Flux AI?
To use Flux AI, you can follow these steps:
Account Creation:Flux AIyour websiteGo to and create a free account or sign in with your existing account.
Text Entry:Enter some text that describes the image you want to create. The more detailed and specific you are, the better the results will be.
Customize Settings (Optional):You can change settings such as image resolution and number of printouts as desired.
Creating Images:Click the “Generate” button and wait for the image to be generated. The process usually takes a few seconds. You can change the settings later and regenerate the image if you wish.
This platform is user-friendly and accessible via web and mobile interfaces, making it an ideal tool for professionals as well as beginners.
What Can You Do with Flux AI?
Flux AI is a powerful tool that allows you to push your creativity beyond boundaries and create impressive visuals across a variety of projects. Here are some of the things you can do with Flux AI:
Personalized Avatars: You can create avatars of yourself or your loved ones in different styles and environments.
Concept Designs: You can create fast and impressive concept designs for new products, services or ideas.
Educational Materials: You can create educational and engaging visuals for lessons, presentations and training videos.
Game Design: You can create original and impressive designs for game characters, environments and items.
Architectural Designs: You can create realistic and detailed architectural projects and prepare visuals that you can use in the field of architecture.
Vector Art: You can create vector-based drawings in art projects and transfer your designs to digital art environments.
Product Prototypes: You can quickly create visualized prototypes for new products and introduce your designs.
Animation and Character Design: You can design characters and scenes that can be used in animation projects.
Tattoo Designs: If you are a tattoo artist, you can create original tattoo designs and offer them to your customers.
Home Decoration: You can design paintings and wallpapers for home or office decorations according to your own taste.
Gifts and Cards:You can design personalized and meaningful gifts or cards for your loved ones.
This versatile platform provides users with great flexibility in both professional projects and personal creative processes.
What Are the Differences Between Flux AI and Midjourney?
Although both platforms functionally aim to create images with text-based AI, they differ in some features:
Interface and UsabilityWhile MidJourney is typically used via Discord, Flux AI offers a more accessible user experience with both web-based and mobile apps, making it easier to use, especially for beginners.
Visual Style and Output: MidJourney is more successful in producing artistic and stylized images and is popular among digital artists. It allows you to achieve more creative and aesthetic results in terms of visual style. Flux AI, on the other hand, produces more realistic and detail-oriented images. Therefore, Flux AI may be more suitable for those who want to achieve photorealistic results.
Customization and Control: Flux AI offers a variety of styles, parameters, and customization options. Users can gain more control over the output by editing text descriptions and adjusting parameters.
Performance and Speed: Flux AI is optimized with the Schnell version for faster results and is ideal for performance-oriented users. It is also available in high-performance Pro and Dev versions. MidJourney, while superior in visual creativity and artistic output, is slightly slower than Flux AI in terms of speed.
Open Source and Community Contribution: Flux AI is an open source platform and can be developed by the community. This offers more flexibility and innovation. MidJourney is a closed platform and does not allow community contributions, but is supported by a strong user community.
As a result, Flux AI is better suited for professional users who want photorealism, speed, and customization, while MidJourney is a more popular option for artistic projects and creative work.
Is Flux AI Paid?
Flux AI offers basic features for free, allowing users to try out the platform. The free plan includes a limited number of credits and allows users to create a certain number of images. Paid plans are available for those who need more features, such as the ability to create higher resolution images or commercial usage rights. These plans provide benefits such as more credits, commercial licenses, faster image production, and premium features.
Paid Plans:
Basic Plan:It costs $7.99 per month, offers 1000 credits, and quick rendering features.
Pro Plan:$13.99 per month includes more credits and a commercial use license.
Unlimited Plan:$199 per year offers unlimited credits and the fastest rendering speed.
It is an image generation platform based on artificial intelligence that has become an essential tool for:
creative agencies,
designers,
and anyone looking to boost their creative work.
Midjourney, what exactly is it?
It’s a mid-game AI prompt generator.
You type a “prompt” and Midjourney takes care of converting your ideas into professional-quality images.
👉 Unlike other tools, Midjourney excels at producing visuals that are more than just realistic.
This prompt generator also knows how to play with styles, settings and image formats to give you incredibly varied results.
Want a mid-game prompt to generate “ portrait ” or “ landscape ” style images? You’ve come to the right place.
We know that artificial intelligence can seem complex to you, but with Midjourney, you don’t need to be an expert.
❌ This is not a tool reserved for geeks or tech pros.
✅ It is a tool designed for creative people.
Whether you are:
designer,
marketer,
entrepreneur,
etc.
It can allow you to create high-quality visuals quickly. And all this, using an intuitive interface that gives you complete control over your creations.
First steps on the platform
So how do you get started on Midjourney? Easy.
We start by registering on Discord, because that’s where the tool works. And yes, we go outside the framework of classic software to go to discussion servers.
Once you’re registered, you search for the Midjourney server. Click on the invitation link and… welcome aboard!
Once on the server, you can head over to one of the “ Newbies ” channels. This is where you will learn how to generate images with prompts halfway through.
Open a new conversation, type the command /imagine, then describe your idea in powerful words. At this point, the artificial intelligence gets to work.
Generate your first image
Now, let’s get down to business: generating your first image on Midjourney.
Start by writing a simple, yet punchy prompt. Think of keywords that evoke a specific image.
Imagine you are the head of a creative agency. How would you brief your artist? This same workflow is what we reproduce here.
A concrete example: You want an image of “cyberpunk warrior portrait in neon rain”.
Type /imagine then your invite on Discord and wait a few seconds. Bam! The results appear: four versions of an AI image ready to be refined.
You can choose to keep the version you like the most or start a new variation. Each version halfway through gives you a unique result.
Some hacks to get the best images:
Specific Keywords : Use adjectives to define the style.
Play with the format : Portrait, landscape… the choice is yours.
Use settings : Add –ar 16:9 for landscape format.
You don’t need to be a design pro to generate quality images. With Midjourney, it’s fast and efficient.
7 Hacks to Master the Art of the Midjourney Prompt
1/ Build a solid foundation
To generate high quality images, you need to lay the right foundations.
You don’t work miracles with a vague mid-point prompt. A clear, structured prompt is key.
👉 Start by defining what you really want to see in your image.
Is it a portrait, a landscape, an action scene?
Specify the style you want to use:
realistic,
abstract,
retro-futuristic…
If your prompt lacks direction, your results will look like a bad visual joke.
3 examples of well-constructed prompts:
“Hyperrealistic portrait of a female pirate, Victorian outfit, seabed”
We know directly what we are going to get: realism, a precise clothing style, and a setting.
“Surreal mountain landscape, purple sky, three moons”
There you play on specific elements that set the mood and style.
“Cyberpunk market scene, neon rain, dense crowd”
It gives a very visual mood and details that guide the AI.
👉 A good mid-point prompt should be concise but well-targeted to allow the artificial intelligence to do its job thoroughly.
2/ Enriched with impactful keywords
Now, let’s move on to the next step: making your prompt even more powerful.
How ?
By adding powerful keywords.
👉 They are the ones who will give character to your images generated by artificial intelligence.
Imagine that every keyword is a tool for your creative agency.
Keywords allow Midjourney to understand:
specific aspects of style,
from the context
or whatever emotion you want.
A simple prompt can become a truly unique art prompt with a few well-chosen words.
3 examples of prompts boosted with keywords:
“Hyperrealistic portrait of a female pirate, Victorian outfit, seabed, dramatic lighting, determined expression”
Here, “dramatic lighting” and “determined expression” add tension and mood.
Adding a “grainy texture” and “Ghibli style” creates something more artistic and nostalgic.
“Cyberpunk market scene, neon rain, dense crowd, high angle view, reflections in puddles”
These keywords detail elements of composition and light that give more depth to the image.
With these hacks your mid-prompt becomes a detailed description that gives clear direction to the prompt generator.
👉 The more precise and impactful your keywords are, the more you will get quality images that are closer to what you have in mind.
And that is the real strength of Midjourney.
3/ Use advanced settings
If you really want to play in the big leagues, you need to know how to manipulate Midjourney’s advanced settings.
This is where it gets interesting.
By using commands like –ar (aspect ratio), –q (quality), or –stylize (stylization level), you can fine-tune the rendering of your generated images.
These settings give you control over things like aspect ratio, detail quality, and overall style.
You are no longer just a spectator, you become the artistic director of your own creative workflow!
3 examples of prompts with advanced parameters:
“Medieval castle on top of a mountain, sunrise, –ar 16:9,”
The –ar 16:9 gives a landscape format perfect for HTML banner ads or wallpapers.
“Robot in a futuristic desert, cyberpunk style, –stylize 900, –q 3”
–stylize 900 increases the level of creativity and fantasy, perfect for a more artistic result.
The play of parameters is what makes the difference between a simple prompt generator and a real creative work tool.
4/ Give weight to your ideas
Not all ideas are equal and Midjourney knows it.
By using weights ( :: ), you can tell the AI what really matters in your mid-point prompt.
👉 For example, if you want your image to be dominated by a stormy sky rather than a ruined castle, you simply adjust the weight of each element.
It’s a bit like adjusting the sliders in a photo editing software: you decide what should shine and what should remain subtle.
3 examples to adjust the weights:
“Gothic Castle ::1 Stormy Sky ::2”
Here it is clearly stated that the sky must dominate the castle.
“Portrait of a samurai ::2, battle background ::1”
The samurai is the center of attention, with less focus on the background.
“Firebird ::3, forest in background ::1”
The firebird becomes the central element thanks to a higher weight.
5/ Reinvent your creations with Remix mode
Why settle for just one version of an image when you can have multiple versions?
Midjourney’s Remix mode lets you edit and iterate on an existing image.
It’s like custom art, where you can adjust every detail until you’re happy with the result.
You take an image you’ve generated and play around with the prompts. Maybe you want to change the sky in the background of a photo or add more texture to a character’s clothing.
3 interesting Remix examples:
Original image: “Portrait of a Viking woman, mountainous background”
Remix: “Add tribal face tattoos, stormy sea background”
Original image: “Explorer robot on Mars, sunset”
Remix: “Add futuristic human colonies to the background”
Original image: “Dog wearing sunglasses on a city street”
Remix: “Change the street to a field of flowers, watercolor style”
With Remix mode, you have the power to revisit your creations and go even further in visual experimentation.
6/ Add a touch of color to your prompts
Colors bring your images to life, and on Midjourney you can specify color palettes to create a unique mood.
Whether it’s an icy blue for a winter scene or a vibrant red for a sci-fi illustration, your choice of color can make all the difference.
3 examples of using colors:
“Futuristic cityscape, dominating blue and purple hues, neon lighting”
The blue and purple colors give a cool and mysterious sci-fi feel.
Here, the autumnal palette creates a warm and immersive atmosphere.
“Medieval city under a sunset sky, golden and purple colors”
The golden and purple colors add majesty and nostalgia to the image.
Colors aren’t just there to look pretty.
👉 They can transform the meaning and emotion of a generated image.
Use them to bring out the best in your creative work on Midjourney!
7/ Perfect through experimentation
Success with Midjourney isn’t based on a single magic prompt, but on constant experimentation.
This is where you can really have fun and explore the full potential of the mid-prompt generator.
❌ You don’t become an expert overnight…
✅ But constantly adjusting prompts, settings, and testing crazy ideas.
What if the result is not what you expected?
No problem. Let’s start again.
👉 The goal is to learn what works and what doesn’t.
Try different approaches, mix styles, change keywords.
And if you want to go further in the art of prompting, discover the best prompt engineer training courses .
3 examples to improve through experimentation:
“Cybernetic samurai, Japanese print style, watercolor filter, dramatic lighting”
After generating it, do you notice that the style is a bit too soft? Go back to your prompt and try “Japanese woodblock style ::2, realistic details ::1” to rebalance it.
“Cat in medieval armor, art deco style, natural light”
The resulting image lacks pep? Why not change the lighting to “cyberpunk neon light” to add a vibrant contrast and give a futuristic look to your creation?
“Portrait of an intergalactic explorer, realistic, –ar 4:5”
Do you find that the image is too centered on the explorer? Play with the –ar 16:9 setting to give more space to the space landscape in the background and create a more epic image.
There’s nothing stopping you from experimenting again and again. This process of trial and error is the fuel of the creative workflow. Don’t stop at the first version of an image. Dig deeper, push your mid-process prompts to the limit, and find what really works for you. After all, that’s what true creative work is all about: trying, failing, adjusting, and succeeding!
30 MidJourney Prompt Ideas
1/ Creative portraits
Portrait of an aging samurai, eyes closed, scars on his face, hyperrealistic style. Taken with a Canon EOS R5, 85mm f/1.2 lens, natural light from the side, shallow depth of field –ar 16:9
Face of a young woman wearing a mask of golden feathers, modern art deco style. Nikon D850, 50mm f/1.8 lens, soft studio lighting, colorful bokeh background –ar 16:9
Low angle portrait of an astronaut with helmet in mirror reflection, retro-futuristic style. Hasselblad X1D II 50C, 30mm lens, strong artificial light coming from below, neon atmosphere –ar 16:9
2/ Fantastic landscapes
Aerial view of a flying island surrounded by inverted waterfalls, realistic digital painting style. Taken with a DJI Mavic 3 drone, 24mm lens, golden morning light, billowing clouds in the background –ar 16:9
Mountainous landscape with a lava lake in the center, sky filled with lightning, apocalyptic atmosphere. Canon EOS 5D Mark IV, 16-35mm wide angle lens, fast shutter speed to capture the lightning –ar 16:9
Dense forest with giant blue-leaved trees, mythical creatures hiding between the trunks, mysterious twilight atmosphere. Fujifilm GFX 100, 23mm f/4 lens, polarizing filter, diffuse light –ar 16:9
3/ Imaginary creatures
Winged serpent with transparent scales, wings spread, sunlight passing through the membranes. Sony Alpha 7R IV, 90mm f/2.8 macro lens, medium depth of field, blurred background –ar 16:9
Robotic centaur in futuristic jungle, reflective armor, combat posture. Canon EOS R3, 70-200mm f/2.8 telephoto lens, high contrast, natural warm light –ar 16:9
Small crystal dragon on a frozen tree branch, luminescent eyes, snowflakes floating around. Nikon Z9, 105mm f/2.8 lens, focus stacking for maximum detail –ar 16:9
4/ Futuristic designs
Spaceship control room, glass walls with view of purple nebula, floating holographic panels. Leica SL2, 24-90mm lens, low ambient light, artificial blue light added –ar 16:9
Organic skyscraper that breathes, facades in continuous movement, biomimetic style. Panasonic Lumix S1R, 24-105mm lens, long exposure for movement effect, natural light –ar 16:9
Transparent concept car with integrated neon lights, parked in light rain, reflections on the bodywork. Canon EOS 1D X Mark III, 85mm f/1.4 lens, slow shutter speed to capture the rain –ar 16:9
5/ Reinvented historical scenes
Marie Antoinette in a futuristic ballroom with flying drones serving drinks, pink and blue neon lighting. Sony A7S III, 35mm f/1.4 lens, low light with spot lighting –ar 16:9
Cybernetic samurai battling in the pouring rain in medieval Japan, plasma katanas. Canon EOS R5, 50mm f/1.2 lens, fast shutter speed to capture every drop –ar 16:9
Napoleon leading robot troops on a steampunk battlefield, smoke explosions in the background. Nikon Z7 II, 70-200mm f/2.8 lens, dramatic light, ND filter to soften the light –ar 16:9
6/ Abstract art
Swirling explosion of colors, digital painting, geometric and organic shapes intertwining. Taken with a Canon EOS 5DS, 50mm f/1.8 lens, diffuse artificial light –ar 16:9
Paint splatter on invisible canvas, weightless motion atmosphere, deep black background. Sony Alpha 7R IV, 85mm f/1.4 lens, strobe light to freeze the action –ar 16:9
7/ Fairy tale illustrations
Little fairy perched on a lily pad in the moonlight, translucent wings shimmering, bright flowers around. Fujifilm X-T4, 90mm macro lens, soft diffused light –ar 16:9
Floating castle surrounded by pink clouds and unicorns flying around, fantasy style for kids. Canon EOS R6, 35mm f/1.4 lens, vibrant sunset in the background –ar 16:9
Old witch in a dense forest, preparing a potion in a steaming cauldron, eerie green light emanating from the cauldron. Nikon Z6 II, 50mm f/1.8 lens, dramatic directional light –ar 16:9
8/ Avant-garde fashion concepts
Futuristic fiber optic dress changing color, model in dynamic pose, minimalist urban background. Canon EOS 1D X Mark III, 85mm f/1.2 lens, artificial light focused –ar 16:9
Holographic leather set, with asymmetrical metal accessories, cyberpunk vibes in a dark alley. Sony Alpha 1, 50mm f/1.4 lens, purple and blue neon lighting –ar 16:9
Sculptural outfit made of feathers and broken glass, model in a post-apocalyptic desert with stormy sky. Hasselblad H6D-100c, 100mm lens, diffused natural light –ar 16:9
9/ Post-apocalyptic environments
Ruined city overgrown with vegetation, collapsed buildings under a cloudy sky. Canon EOS R5, 24-70mm wide-angle lens, cold and dark light –ar 16:9
Red desert with remains of rusty machines, suspended dust, ash-laden sky. Nikon Z9, 35mm lens, evening light to create long shadows –ar 16:9
Abandoned subway with bright graffiti on the walls, echo of a forgotten world. Sony A7C, 24mm f/1.4 lens, low light with artificial light sources –ar 16:9
10/ Surrealist still lifes
Table with floating fruits, each fruit having an unexpected material texture (metal, glass, water), dark background. Canon EOS 5D Mark IV, 100mm macro lens, soft directional light –ar 16:9
Shoes filled with flowers and butterflies coming out, on a gradient pastel background. Nikon D750, 50mm f/1.8 lens, diffused natural light –ar 16:9
Molten watch hanging from a tree with gold leaves, Salvador Dalí inspired style. Leica Q2, 28mm f/1.7 lens, golden late afternoon light –ar 16:9
Artificial intelligence allows to generate several types of content, with a very realistic quality. It is possible with this technology to create images, videos or simple text. But it is also possible to generate a realistic voice thanks to AI ! 🎤
Voice generators will allow you to create a realistic and human voice to design advertisements, podcasts or other. However, you still need to find good software, which will not just generate a robotic voice.
This is why we are going to present to you the comparison of the 9 best AI voice generators . ⤵️
🕰️ No time to read it all? Here are the best AI voice generators (November 2024):
1️⃣ Elevenlabs – Clearly the best AI voice generator with its 29 languages and 120 different voices. 2️⃣ Murf AI – The good surprise that also allows the generation of bonus videos.
3️⃣ PlayHT – The best for creating voices with a particularly human intonation.
Elevenlabs allows you to generate a perfectly realistic voice for your content. Enough to go on audio or video format for example. The boundaries between human and machine have just been broken with this new tool.
What makes all the difference with the others: voices with different timbres and accents to get as close as possible to what you are looking for. 🏆
Why choose Elevenlabs?
Elevenlabs is, in our opinion, the best AI voice generator of the moment . By offering it to you, you will be able to obtain a human voice and even clone yours if you wish!
How to save time and money in the short and long term. 👍
With it, you can get voices for your video content, NPCs in a video game, chatbots or even audio books for example.
Finally, you have a hundred different voices (120) in 29 different languages , all with different tones and intonations. Enough to find THE voice you need. 🎙️
Features
We can start with the text to speech function which allows you to create a voice based on written content. You will be able to test different voices to see which one best suits your project.
We can also mention voice cloning which allows you to create a voice in relation to the sound content that you are going to provide. Enough to save you long recording sessions for example.
Note that you can modulate the voice, manually adjust the duration of pauses or even refine the rhythm of the sentence. 👌
With its 29 languages and 120 different voices, you can easily convert entire books into audio, regenerate specific passages or even create auditory chatbots.
Rates
Elevenlabs offers you a subscription that allows you to create content based on the number of characters . Enough to find a formula adapted to your needs:
The advantages
✅ Realistic and human voice quality
✅ Wide range of 29 different languages and voices
It is an artificial intelligence voiceover generator . It is designed to create a human voice and perform in order to make promotional videos, training videos, podcasts, audible books, etc. 🎤
In our opinion, this is the most complete software to generate a human and realistic voice. But that’s not all, because it also allows you to include videos and images of illustrations with the generated voice. This will allow you to design ready-to-use video game media thanks to AI.
Its main advantage is its free version . Without having to pay a subscription, you will be able to generate 10 minutes of vocal per month . 🎙️
Features
Murf doesn’t offer a thousand and one functions. Its goal is simple: to create a human voiceover using AI and from a simple text. Let’s see how it works in practice.
To start, you will need to choose the type of audio you want to obtain. As a reminder, it is possible to create vocals for advertisements, podcasts, training videos and others. Once you have chosen the type of vocal you want to create, you will land on the Murf AI editor. 🎬
On this editor, you will be able to write text. This allows you to create sections, which you can then assemble to obtain a complete vocal. Before creating a sound clip, you can choose between different voices . It provides more than a hundred different male and female voices .
You can also choose the tone of voice you want ( calm, angry, sad, friendly, etc. ) as well as the speaking speed . Once everything is good, you can start the voice generation. 🎤
By adding multiple tracks, you will be able to create a vocal of the length of your choice. But it also allows you to add music , illustration images as well as video game media . Murf AI has a stock of images and videos that you can integrate into your soundtrack.
Obviously, all the images and videos you can add from its library are royalty-free. 🎥
Rates
Murf AI includes 3 paid versions as well as a free plan :
Depending on the plan you choose, you can get more voices, languages, and different soundtracks . But the main feature that will differ depending on the subscription plan is the amount of voiceovers you will be able to use. With the Basic plan, you will be able to manage 24 hours of vocals, 48 hours if you opt for the Pro plan.
As you can see, the price of the subscription will change depending on the number of users present on it. 👥
Murf AI offers a free trial , which allows you to access over 120 voices and generate 10 minutes of vocals each month.
PlayHT is an AI voice generator , which claims to create intonation that is very human-like. It even claims that the generated voices cannot be detected as being artificially created.
PlayHT is easy to use and offers to create a personalized voice in more than a hundred languages. The big advantage of this generator is its free version. Even without a subscription, you will be able to design high-quality soundtracks and customize your voices. 🎤
Features
Like other generators, PlayHT offers the Text-To-Speech feature . With this feature, you will be able to create a voice in 142 different languages from a script of up to 800 words. Of course, you will be able to customize this voice according to several models, tones, accents, and others.
If you don’t want to use a voice model, you can also clone your own voice . It allows you to record your voice in order to create audio tracks that reproduce your speech from a text. 🗣️
PlayHT also allows you to create a voice within a telephone switchboard.
Rates
PlayHT offers 2 paid plans as well as a free version :
Depending on the plan you choose, you will be able to generate more or less audio content. With the Creator version, you will be able to transform 250,000 characters into audio per month, or about 5.5 hours of audio content. By opting for the Unlimited plan, you will be able to obtain unlimited audio. 🎙️
With the free version, you can generate audios up to 12,500 characters with the text-to-speech function.
The advantages
✅ High quality voice cloning
✅ Full Free Version
✅ Lots of choice regarding voice type
The disadvantages
❌ Platform in English
4/ Bigspeak AI: Software to use for free?
Presentation
Bigspeak AI is a very easy-to-use software. It will allow you to generate a voice from a simple text . But it also offers other advantages, such as the ability to create a video from a speech, or to transcribe an existing video or sound. ✏️
Why choose Bigspeak AI?
It is a free software that allows you to generate a realistic voiceover from a simple text. Bigspeak is very easy to use and offers several complementary functions to voice generation.
The real plus is its free version. Without having to subscribe to a premium version, you will be able to create several minutes of vocals every month. 🎙️
Features
Bigspeak AI offers several features , which we will present below. ⤵️
The main function of this platform is text-to-speech . As with Murf AI, you will be able to generate a voice from a simple text . You will simply have to write the speech that you want to see said by a voice. However, there are fewer options in terms of voice and type of speech.
With Bigspeak AI, you will only be able to choose between a male or female voiceover and the language . Once you have written your text, you simply have to click on the “ generate ” button.
With Bigspeak, you can also do the opposite . That is, generate text from an audio track . The tool offers an option called “ Speech To Text ”, which allows you to transcribe an audio track into text format.
Finally, Bigspeak also offers a “ Text To Video ” feature. Here, it allows you to create a video from a simple text . 📼
Rates
Bigspeak AI offers a free variant and a premium plan :
By opting for the premium subscription , you will be able to obtain audio tracks up to 100,000 characters per month via the Text To Speech function. You will also be able to transcribe 3 hours of audio into text .
The free version allows you to use the text-to-speech function up to 8000 characters per month . It will also be possible to transcribe 60 minutes of audio monthly. ✍️
The advantages
✅ Easy to use
✅ Full Free Version
✅ Other possibilities like Text to Video or Speech to Text
The disadvantages
❌ Platform in English
❌ Little choice for voice type
5/ Readspeaker: For a tailor-made voice
Presentation
Readspeaker is an online platform designed to obtain a voiceover. But this tool also allows you to read documents and texts aloud in order to make them accessible to as many people as possible. 📣
Why choose Readspeaker?
Readspeaker is a software that will allow you to design a professional voice . The tool offers auditory reader features, which will make your content accessible to everyone on the internet. It is to be preferred if you want tailor-made support in order to create audio tracks using AI.
Features
As you can see, Readspeaker contains several possibilities . Below we will present the main options of this software. ⤵️
WebReader is a feature designed to transcribe a text or document into audio format . Readspeaker allows you to generate a high-quality voice from a text. To use this feature, nothing could be simpler. Just import your text content, and the tool will automatically generate a voice transcribing the entire text.
Of course, you will be able to choose the type of voice , but also the language of speech . 💬
The less used TexAid feature allows you to read a text aloud. This feature is not useful for obtaining voice tracks, but allows you to offer an auditory version of an ebook, web document or other for example.
Finally, Readspeaker offers a tailor-made offer to create a professional voice. Here, you will simply have to tell Readspeaker the type of voice you want to generate as well as the speech. Readspeaker takes care of finding the best voice in order to generate a sound synthesis. 🎤
Rates
Readspeaker has several different features, all of which have separate pricing.
To use the TextAid feature , the price starts at €4.90 per month for an individual subscription.
Readspeaker does not offer a free version like other software. However, it is possible to have a one-week free trial to test.
The advantages
✅ Audio transcription of documents
✅ Voice creation in multiple languages
✅ Tailor-made support
The disadvantages
❌ Platform difficult to use
6/ Looks like AI: The most profitable generator
Presentation
Resemble AI is a voice generator designed to create audio tracks using AI. This tool contains several functions that will allow you to generate a sound synthesis for your content, advertisements, podcasts or others. 🤖
Why choose Resemble AI?
Resemble AI offers all the features needed for quality voice generation. With this tool, you will be able to generate a voice from a speech, or clone your own voice in order to create audio/video content that resembles you.
The big plus in our opinion is the credit system . With Resemble AI, you won’t need to pay a subscription if you don’t generate an audio track. You only pay for the amount of audio you create. 💪
Features
Once again, Resemble AI offers several possibilities that will allow you to create a voice synthesis.
The main function of Resemble AI is to be able to generate a voice from a simple text . To do this, you will have access to an editor, where you will have to integrate the text that you want to transform into an audio track. You can then choose between different languages and voices.
But Resemble AI also allows you to add emotions , which will change the tone of voice . It is possible to obtain the voice of an angry, sad, happy person, etc. 🗯️
Another interesting feature is voice cloning . From audio clips of your own voice, you will be able to generate complete audio tracks. Thanks to voice cloning, you can create unique audio content without having to record it yourself.
Rates
Unlike other software, Resemble AI does not work with a fixed subscription. The software offers a credit system , where you will have to pay only for the voice time generated. 💰
The basic version offers a rate of $0.006 per second . By opting for this plan, you will be able to use 10 types of voices as well as 2 different languages. With the Pro plan , you will have access to all voices , and will be able to generate vocals in 62 different languages .
The advantages
✅ Easy to use
✅ Credit system, ideal for saving money
✅ Voice generation in over 62 different languages
The disadvantages
❌ English interface
7/ Lovo: The ultimate all-in-one tool
Presentation
Lovo is an all-in-one voice generator, which offers many features. With it, you will be able to create a video from a simple text . But it also allows you to generate video game content, and even images thanks to artificial intelligence. 🤖
Why choose Lovo?
Lovo is very easy to use and allows you to create a realistic voice with AI . With this software, you will be able to obtain good quality audio tracks to suit media, podcasts, advertisements and others.
This platform also has a free version. With this plan, you will be able to generate audio tracks without having to invest in a premium version.
Features
It is a fairly simple software to use that offers different features to generate voices. Let us introduce you in detail how it works. ⤵️
The most used feature is the famous Text To Speech . Here too, the operation is very simple. You just have to choose a type of voice, as well as an intonation. Then, you can write the text you want to obtain in audio version.
It is possible to choose between more than 20 voices and 20 different emotions . The software supports voice generation in more than 100 different languages . 🗣️
Once the audio track is created, you will have access to an editor . This editor will allow you to modify and improve the generated voice synthesis .
Like other tools, it also offers to use stock videos to add your audio tracks. The software provides a whole bunch of royalty-free images and media that you can use to design unique content.
Rates
Lovo offers several premium subscriptions as well as a free version :
Almost no features change depending on the subscription plan. The only difference will be the amount of audio you will be able to generate each month:
Basic : 2 hours per month
Pro : 5 hours per month
Pro+ : 20 hours per month
The free version of Lovo will allow you to generate 20 minutes of voice every month. 🎙️
The advantages
✅ Free version
✅ Voice generation with more than 20 different intonations
✅ + 100 different languages
The disadvantages
❌ English interface
8/ HeyGen: The best for creating audios with avatars
Presentation
HeyGen is an AI designed to generate video and audio content . With it, you will be able to design a video and include an avatar that pronounces a script from scratch. 👤
Why choose HeyGen?
HeyGen is one of the most advanced platforms to create a realistic video while customizing the avatar and audio of the content. It is mainly used to create videos for business purposes. For example, you will be able to design explainer videos for your landing pages.
Features
HeyGen doesn’t just offer AI voice generation, so we’ll introduce you to several of its features. ⤵️
The software is able to create an avatar and customize it . The goal of this feature is to design a video where a human speaks in front of the camera. Here, you will simply have to provide your text so that the avatar can speak it orally in the video. You will obviously be able to customize the voice of your avatar as well as the spoken language.
If you don’t want to design a video, you can only generate audio content . Here, the software allows you to generate sound from text. It offers several voice and accent models, in order to find the tone that suits you.
Rates
HeyGen offers two paid plans , a free version and a custom plan:
The platform lets you adjust your subscription based on the number of credits you want to get each month. Note that 1 credit allows you to create a personalized one-minute video. 🎥
With the free version you can get 1 credit every month.
The advantages
✅ Easy to use
✅ Advanced customization
✅ Ability to create avatars
The disadvantages
❌ Limited free version
❌ Platform in English
9/ Looks like AI: A voiceover for a commercial video!
Presentation
Resemble AI is a multi-functional voice generator that uses AI. Designed to generate quality voiceovers, the platform is capable of designing audio for all kinds of videos, including commercial content.
Why choose Resemble AI?
Resemble AI is an easy-to-use generator that allows you to multiply the voices you create in no time. Fully customizable, each voice will be ultra realistic and will be able to stick to the message you want to convey. 📣
Features
Resemble AI offers several features that will allow you to create an audio track from scratch.
The main use of Resemble AI is in the text-to-speech functionality . Starting with a simple text, you can design a voice and customize it. This is particularly useful for creating voice-overs for documentaries, YouTube videos or commercial content.
The platform also allows you to clone your own voice or any voice. From a template, you will be able to generate audio content with your modified voice. With this feature, you will be able to change the tone of your voice, but also the language! 🌎
Another feature that you don’t see everywhere on audio generators is the deepfake detection option.
Rates
Resemble AI offers 3 paid plans :
Depending on the version you choose, you will be able to generate more or less audio content:
Creator : 10,000 seconds per month
Professional : 80,000 seconds per month
Growth : 250,000 seconds per month
The advantages
✅ Easy to use
✅ Voice cloning at level
✅ Deepfake detector function
The disadvantages
❌ No free version
❌ Platform in English
We have presented you with the tools that we believe are the best voice generators currently available. All these software will allow you to design a realistic human voice for all your creative projects. 📣
AI technology also allows you to generate other types of content . If you are interested, we invite you to read our comparisons on the best AI video generators or the best image generators thanks to artificial intelligence .
The Sims, Dota, or poker may not be just entertainment: scientists use games to teach artificial intelligence systems to solve real-world problems. How does this happen?
About the author: Alexander Panov, PhD in Physics and Mathematics, Director of the AI Cognitive Systems Laboratory at the AIRI Institute, Director of the Center for Cognitive Modeling at MIPT.
At the dawn of artificial intelligence, scientists needed criteria to assess its level of development. It was the middle of the 20th century, the peak of chess popularity — and it was the ability to play chess that became an indicator of the “intelligence” of the technology. Of course, at that time, AI was not powerful enough to solve chess problems, so it was tested on simpler games and problems, for example, to prove theorems from plane geometry.
Any game is a small closed world with its own rules, so it is a great testing ground for experiments and testing the properties of AI. Let’s see what skills and how exactly are trained in games of different types.
The ability to play chess has long been considered the benchmark for the development of artificial intelligence. The first time an algorithm capable of competing with humans in this game was created was in the late 1980s: it was IBM’s chess supercomputer Deep Blue. And in 1997, Deep Blue was able to win a match against the then world champion Garry Kasparov.
Chess, like Go (a logical board game that originated in Ancient China), develops and tests two key properties of AI systems: predictability, i.e. the ability to predict another player’s move in advance, and the ability to solve logical problems. These skills are needed in many other areas of AI application – in robotics, automation, for predicting the results of marketing strategies, etc. For example, the MCTS algorithm, which was tested on chess and is used in some chess engines, formed the basis of one of the systems for planning robot movements in warehouse automation. Of course, training AI on chess also has narrower objectives – training athletes and entertainment.
Most often, artificial intelligence systems are trained on a large number of played games. The algorithm analyzes them and then retrains itself by playing with itself.
There are also systems that learn from scratch, without ready-made material, such as AlphaGo Zero and MuZero from DeepMind. For this, the Monte Carlo tree search method can be used, which is based on a tree of possible consequences of each move. The algorithm “plays” any consequence until the final, remembering which actions lead to a successful scenario, and which ones lead to a negative one. This is how extensive statistics are accumulated, on the basis of which the AI makes decisions in future games.
Poker
Poker is a game of high uncertainty. That is why it is used by AI algorithms to learn how to make decisions, calculate risks, and develop successful strategies in conditions of uncertainty. Trained algorithms are used in such environments: for example, AI can solve stock trading problems — create an investment package and manage it without falling below a given level of profitability. Another example is advertising tools that choose which ad to show to a user so that he or she is most likely to click on it.
Of course, to train such algorithms, you need a very large sample of played games. But the advantage is that poker games are shorter than chess games, so their enumeration does not take much time.
Predicting human behavior is a complex and non-trivial task. It is usually done using reinforcement learning, supplemented by heuristics (a rule of thumb) to evaluate the actions of other players. In this approach, the agent learns to make decisions by receiving rewards or penalties for its actions, and improves its strategies based on this experience. The combination of reinforcement learning and heuristics allows for more adaptive and intelligent AI that can effectively operate under uncertainty and cope with the complexities of multiplayer games or situations.
The Sims
In 2023, a team of researchers from Stanford University and Google created a virtual town called Smallville inside The Sims and populated it with 25 characters generated using GPT. The characters began to behave in such a way that real people had a hard time distinguishing them from real players.
The Sims is a life simulator by its genre. It is used not so much to train AI as to evaluate its ability to imitate human behavior. For this, large language models (Large Language Models, LLM) are used, pre-trained on a large number of texts. We encounter these models, for example, in ChatGPT — they allow the algorithm to maintain a conversation and answer questions in a “human” formulation.
The Sims basically just translated the text dialogue from LLM into character actions. It’s like if we wrote ChatGPT: “Imagine you’re John Smith, you work as an insurance agent, you live in such-and-such a house, you wake up on Monday morning, what do you do?” – and it would respond: “I’ll make myself some coffee, take a shower, go to work.” And so on for every character.
The Sims helps test LLM in autonomous agent communication conditions and understand what it lacks before immersing it in a real environment. For example, to develop a voice assistant based on it that will communicate with clients over the phone. Or it will become an LLM assistant that will help us plan our actions, make a schedule for the day and solve everyday tasks. LLM is also used in robotics: with the help of text descriptions, the robot learns to perform certain actions in different situations.
StarCraft и Dota
If in chess, go and poker the AI system plays for one player, then in StarCraft you need to control several units and coordinate their actions with each other. The AI’s task here is complicated by precisely this coordination of strategies of different units – so that they shoot not at each other, but at their opponents.
In real life, there are many such tasks. A simple example is managing traffic lights in a specific location. To reduce traffic jams, each traffic light needs to be switched taking into account, firstly, the traffic situation, and secondly, the operation of other traffic lights (for example, to launch a “Green Wave” for cars).
Dota is very similar to StarCraft – there is also cooperation between agents. Dota has less multi-agent specifics, since we control one hero – but we do it in such a way as to take into account the actions of other players. If we are talking about a multiplayer game, we do not control other players, but we take into account their actions and whether they belong to our team or the enemy team. It is also interesting that the game was slightly adapted to train the AI system, developing a special simplified map.
Doom и Minecraft
At first glance, Doom is a regular shooter where the player needs to explore locations, kill opponents and upgrade their defense. But this game has a feature that makes it interesting for training AI systems: unlike all previous games, in Doom the player receives only a picture as input – what he sees in front of him.
In chess, the player is given a description of the playing field, i.e. coded numerical information. In The Sims, it is text; in StarCraft and Dota, it is a vector description of the environment. In other words, in all cases, the algorithm receives already processed information. In Doom, training is based exclusively on the picture: the system processes visual information, remembers it, and builds its behavior based on it.
This property is well transferred to navigation tasks, such as training unmanned vehicles. In addition, the Doom environment helps test methods of internal motivation – rewarding the algorithm for exploring the environment and moving around locations. This is also used in robotics.
Another popular sandbox video game among scientists is Minecraft. Unlike other games, there are no clear rules or plot, the player’s imagination and actions are limited only by certain conventions of the world. You can assemble any object, use it to extract a new resource, build something, etc. All this allows you to use the platform as a test environment for advanced reinforcement learning methods. The complexity of this “universe” allows researchers to study how an AI agent can navigate, manipulate objects and interact with the world. The skills acquired by systems in Minecraft environments can be applied primarily in robotics, navigation and decision-making in an uncertain environment.
The Future of Games for AI Training
Games are used by all teams working in reinforcement learning (RL) as benchmarks to evaluate the quality of their models. Often, these research groups do not specialize in specific games. Researchers do not even need to know the rules of the game or play it themselves, since the agent is expected to learn everything on its own.
Of course, game tasks are always simpler than real ones. The closed nature of the game world both facilitates the learning process and is its limitation, since the game cannot fully reproduce the real world, where there are more risks and uncertainties. Therefore, researchers and game developers create increasingly complex simulators that can set algorithms tasks that are as close to real ones as possible. However, for now, solving complex problems in the real world still requires human participation.
Those apps that you mechanically open dozens of times a day.
These platforms where you share, like, comment without even thinking about it.
But do you have any idea of the scale of this global phenomenon?
In 2024, social media is not just a hobby. It’s a parallel universe that governs the codes of our society. Discover all the craziest statistics on the subject now!
When we talk about YouTube monetization, we enter into one of the most important topics for content creators.
But what does that really mean?
YouTube monetization is the process of making money from your videos on the platform.
Do you have a YouTube channel?
Do you produce content regularly?
So you can potentially turn your views into income.
How does it work in practice? YouTube offers several options:
Advertising revenue
Channel Subscriptions
Super Cat
Merchandising
Memberships
The YouTube Partner Program ( YPP ) is the main gateway. It gives you access to these different revenue streams.
⚠️ However, not all creators are eligible.
YouTube has specific criteria in place to ensure that only serious and committed creators can monetize their content.
Here are the basic conditions:
1000 subscribers minimum
4000 hours of viewing
YouTube Rules Compliance
Original and quality content
Once you meet these criteria, you can apply for YPP. YouTube will review your channel and decide if it meets their standards.
Monetization is also a responsibility.
👉 You will need to create advertiser-friendly content, respect copyright, and maintain a healthy community.
How to enable monetization on your channel?
Now, let’s get down to business. How do you enable monetization on your channel?
Go to YouTube Studio
Click on “Monetization”
Check your eligibility
Accept the terms of use
Connect an AdSense account
Once you submit your application: be patient. The review can take up to a month. YouTube will carefully review your content.
In the meantime, keep creating! The more you produce, the more likely you are to be accepted.
❌ You’re rejected? Don’t give up. Analyze the feedback, improve your content, and try again in 30 days.
👉 Focus on creating value for your audience. Money will follow naturally.
And don’t neglect other sources of income:
merchandising,
fan funding,
partnerships…
If this question particularly interests you, find out how to make money on YouTube .
The different sources of income on YouTube
The YouTube Partner Program (YPP)
To turn your YouTube passion into a real business, the YouTube Partner Program (YPP) is your best ally.
But what exactly is this famous YPP?
This is the key that gives you access to multiple sources of income on the platform.
It’s a bit like a VIP club for content creators.
Once you are a member of the YPP, you can monetize your videos in several ways:
Advertising revenue
Super Chat during live broadcasts
Memberships to your channel
YouTube Premium Revenue
👉 Ad revenue is the big part. YouTube places ads on your videos and you get a percentage.
⚠️ But stay vigilant, not all content is equal when it comes to advertisers.
👉 Super Chat is a form of tipping. Your fans can pay to have their messages highlighted during your lives.
👉 Your channel memberships ? It’s like a subscription. Your fans pay for exclusive content. It’s up to you to be creative and provide them with content!
👉 YouTube Premium is the cherry on the cake. You get a share of Premium subscriptions based on the time your videos are watched.
With over $22.31 billion in revenue in 2023, they can give you some 😉
But the YPP is not just about money, it is also:
A credibility boost
Advanced creation tools
Dedicated YouTube support
How to join this club? Remember the criteria:
1000 subscribers minimum
4000 hours of viewing/year
YouTube Rules Compliance
Once you’re in the YPP, everything changes. You go from being a simple creator to a real YouTube entrepreneur.
Remember, to succeed and make a living from YouTube, it’s about consistency and quality. Money will follow naturally if you stay true to your vision and your audience.
YouTube Premium: an additional source of income
Do you know YouTube Premium? Basically it’s:
no ads,
background reading,
exclusive content.
But what does this have to do with you, the content creator?
Well, every Premium subscriber who watches your videos earns you money. How does it work?
YouTube shares premium revenue
Based on viewing time
More views = more revenue
It’s like a bonus on top of your regular ad revenue.
Sale of derivative products and merchandising
Now let’s move on to something more tangible: merchandising. Have you ever thought about selling products with your channel’s logo?
Imagine your fans proudly wearing a t-shirt with your logo, or sipping their coffee from a mug with your image on it.
Merchandising is:
A direct source of income
A way to strengthen your brand
A way to involve your community
Where to start? Here are some ideas:
T-shirts with your favorite quotes
Mugs with your logo
Stickers of your best memes
Posters of your iconic thumbnails
YouTube even makes it easier with its “ Merchandising ” feature. It allows you to display your products directly below your videos.
👉 Merchandising is more than just a business. It’s an extension of your content, your personality.
Crowdfunding and fan donations
Are you dreaming of making that crazy YouTube project that’s been on your mind for so long come true?
Crowdfunding can be your solution! It’s like your fans become your producers.
Platforms like Patreon or Tipeee allow your community to support you financially. In exchange, you can offer:
Exclusive content
Early Access
Privileged interactions
Licenses and rights to use your content
But have you thought about the value of your content beyond YouTube? Your videos can have a second life!
Selling licenses means allowing others to use your content for a fee. Imagine:
A TV channel replaying your report
A website integrating your video
A company using your tutorial
In a way, it’s like renting out your content. You keep ownership, but you allow its use for a ” rent .”
Brand Partnerships and Influencer Marketing
Now let’s talk partnerships and influence. It’s time to play in the big leagues!
Brands are looking for creators like you to reach their audience. How does it work?
Product placement in your videos
Sponsored Videos
Campaigns on your social networks
⚠️ Transparency is essential here if you want to last. Always clearly indicate sponsored content to your audience.
Influencer marketing is a delicate balance. How do you stay authentic while monetizing your channel?
👉 Choose partners who match your values. Your fans will feel it and appreciate it.
Affiliate Marketing
Have you ever heard of affiliate marketing ? It’s like being a sales rep for products you love. You talk about products you already love and endorse but…
The best in history? You can do it directly from your YouTube channel!
How does it work? It’s simple:
You recommend a product
You provide a special link
You earn a commission on sales
Imagine you’re making a video about your filming equipment. You could include affiliate links for each item.
Your viewers buy, you get a share.
⚠️ Keep in mind: your audience trusts you, don’t betray them for a few dollars.
Where to find these affiliate programs?
Amazon Associates
Brand Specific Programs
Affiliate Networks like CJ Affiliate
Remember to always choose products that are relevant to your content.
Do you do travel vlogs? Talk about the gear you actually use.
We recommend that you clearly mention that you are using affiliate links. Transparency is the basis of a lasting relationship with your audience.
Wondering how much you can make? It varies wildly. Some YouTubers make more with affiliate marketing than with advertising!
But as with everything, you have to find the balance.
❌ Too much promotion and you risk boring your viewers.
❌ Not enough, and you miss out on opportunities.
✅ The right balance? Everyone wins (especially you)!
Understanding YouTube Compensation
How does YouTube calculate your earnings?
How does YouTube convert your views into euros? It’s a bit mysterious… but we’ll try to analyze all that!
YouTube uses a system called CPM ( Cost Per Thousand Views ).
⚠️ Warning! It’s not as simple as “1000 views = X euros”.
Several factors come into play:
Advertising type ( skippable, non-skippable )
Ad viewing time
Audience engagement ( clicks, likes )
Theme of your video
Time of year ( holidays bring in more )
Basically, YouTube calculates how much advertisers pay and then gives you a cut. It’s like a pie and you get a slice.
How much does 1000 views on YouTube cost?
But let’s talk numbers. How much can 1000 views earn you?
The answer will surprise you: it depends!
Why such a difference? It is linked to several factors:
Your audience ( age, country, purchasing power )
Your niche ( finance vs humor for example )
The season ( Christmas = jackpot )
Thinking this is unfair? Remember that views are only part of the equation.
👉 Quality content attracts more advertisers and better deals.
How many views do you need to make money?
Let’s talk numbers!
How many views to start making money?
The answer may surprise you: it’s not just a question of views!
To join the YouTube Partner Program, you need:
1000 subscribers
4000 hours of viewing over 12 months
It’s like an entry ticket to the paid YouTubers club. But once you’re in, every view counts!
In the long run, quality trumps quantity. Better 10,000 engaged views than 100,000 passive views.
How and when do you get paid by YouTube?
Now, let’s move on to the fun part: getting your money!
YouTube is pretty cool as a payer.
He pays you every month, provided you reach the payment threshold.
This threshold is €100 (or equivalent in local currency). You reach it, YouTube pays you. Simple.
The process goes like this:
End of the month: YouTube calculates your earnings
Between the 10th and the 14th: Payment sent
Banking delay: 5 to 7 working days
You get paid through AdSense, Google’s system. Make sure your account is set up correctly!
👉 A word of advice: don’t stare at your balance every day.
Focus on creating awesome content instead!
Optimize your YouTube revenue
Analyze and understand your audience
Want to maximize your YouTube revenue?
Start by understanding your audience!
YouTube Analytics will give you all the data you need. It tells you who your viewers are, what they like, and how they interact with your content.
What should you watch out for?
Demographic data (age, gender, location)
Viewing time
Retention rate
Traffic sources
Peak viewing times
This information is essential, a real gold mine to exploit! It allows you to adapt your content and increase your engagement.
👉 You discover that your audience is predominantly female and aged 25-34? Adjust your content accordingly!
👉 Retention rate drops after 5 minutes? Consider shortening your videos or adding hooks.
👉 Are your viewers most active in the evening? Post at that time to increase your initial views.
If you don’t know how to do it, don’t hesitate to take a look at the best YouTube training courses .
Create quality and regular content
Want to turn your YouTube channel into a money-making machine?
Focus on quality and regular content.
It’s like running a good restaurant: you need delicious food and consistent service! Otherwise, you’re disappointed and get bad ratings on Google…
But what is quality content on YouTube?
Relevant to your audience
Well produced ( sound, image, editing )
Engaging from start to finish
Providing value ( entertainment or information )
Bet everything on regularity!
Why? It builds loyalty among your audience and boosts the YouTube algorithm . So much so that 86% of consumers are demanding more video content from the brands they follow.
How to maintain a rhythm without losing quality?
Plan your content in advance
Create a publishing schedule
Prepare videos in advance
Varies the formats ( short, long, live )
Quality over quantity. Better one great video a week than mediocre content every day.
Also, think about recycling your content. A long video can become several shorts. Currently, YouTube Shorts has 30 billion views per day
Finally, consistency pays off. Look at the big YouTubers: they all have a regular posting schedule.
⚠️ But beware of burnout! Find a balance between creation and rest. An exhausted creator does not produce good content.
YouTube is a marathon, not a sprint.
Using YouTube Tools to Increase Engagement
To increase engagement on your YouTube channel, rely on integrated tools!
Let’s start with the end screens . This is your last shot to keep your viewers hooked. What to put in it?
Link to another video
Invitation to subscribe
Thematic playlist
YouTube Cards: Smart pop-ups in your video. Use them to:
Suggest related videos
Promote your merchandising
Make interactive surveys
Shorts ! YouTube loves them and they promote them. They can:
Attracting a new audience
Testing new ideas
Promote your long videos
Playlists : group your videos by:
Theme
Series
Best-of
Live streaming is real-time engagement. Use it to:
Q&A with your audience
Special Events
Exclusive content
Diversify your sources of income
Do you really want to increase your YouTube revenue? Don’t put all your eggs in one basket!
Diversification is the best solution to transform your passion into a real business.
YouTube is a stepping stone to a content empire. What are your options?
Merchandising: T-shirts, mugs, stickers with your image
Sponsoring: Partnerships with brands that suit you
Affiliation: Recommend products, earn a commission
Crowdfunding: Let your fans finance your crazy projects
Training: Sell your expertise in online courses
Live Events: Meet Your Audience, Charge Admission
Consulting: Offer your services to companies in your field
Think about what your audience would like. A gaming YouTuber could sell merchandise, a fitness coach could sell workout programs.
Don’t forget the additional platforms:
Twitch for live streaming
Instagram for exclusive visual content
TikTok to reach a younger audience
Quiz: Take our challenge!
What is YouTube Monetization?
What you need to remember:
Advertisements: Revenue through the YouTube Partner Program (YPP)
Subscriptions: Offer paid memberships to your channel
Super Chat: Monetize messages highlighted during live broadcasts
Merchandising: Sell products with the image of your channel
YouTube Premium: Earn based on watch time of Premium subscribers
Crowdfunding: Use platforms like Patreon or Tipeee
Licenses: Selling the rights to use your content
Partnerships: Collaborate with brands for product placements
Affiliation: Recommend products through special links
Training: Create and sell online courses
Exclusive Content: Offer premium content to your most engaged supporters
In this article, we will talk about what exactly makes games an independent form of art, what tools developers use for this, and how game projects will change in the near future.
About the author: Ivan Sidorenko, Head of Brand Management Department, Astrum Entertainment.
The global video game industry is growing rapidly. According to Statista , in 2024 its volume will grow by 13% compared to the previous year and will amount to $282 billion, overtaking the music and film industries. According to forecasts, by 2027 there will be about 1.5 billion players worldwide. Despite the relatively young age of the industry (the first computer game was released only 66 years ago), video games have already become a unique phenomenon in culture and have significantly transformed over the past decades. If previously they were perceived exclusively as entertainment for children and teenagers, today many games can easily stand on par with films, books and even works of fine art in terms of plot depth, emotionality and visuals.
Nowadays, many games are a synthesis of various forms of art, such as cinema, music, and literature. However, most of them have one unique component: interactivity. Unlike regular cinema, the player decides what exactly his character should do. Over time, a separate genre has emerged in this industry that takes the gamer’s interaction with history to a new level: interactive cinema: in such works, a person can not only follow the plot, but also influence its development.
For example, in the game Detroit: Become Human, the player controls several androids, each with their own story and motivation. The project provides the player with a unique experience of participating in the creation of history, because their decisions affect not only the ending of the entire game, but also the fate of the characters and the ending of each scene, the options of which can sometimes be more than twenty. Another example is The Quarry , a horror project from Supermassive Games , the creators of Until Dawn and the anthology The Dark Pictures . The gamer takes control of a group of teenagers who must survive the night at a summer camp. The decisions made by the player can change the development of the plot and the relationships between the characters, while each of the nine characters during this night can die for a dozen different reasons. The gamer becomes a full-fledged co-author of the plot, which sometimes requires strategic skills, and sometimes – lightning-fast reactions. It is the nonlinearity and the ability to influence the course of game events that are a kind of calling card of interactive cinema, which is designed to expand the classical perception of art in general and cinematography in particular.
However, in order for the immersion in the gameplay not to be disrupted, such projects must have a perfectly honed narrative. For example, Detroit: Become Human creator David Cage spent more than two years writing an unusually extensive script. It is worth understanding that the approach to working on a video game script is fundamentally different from a movie.
Narrative Features of Video Games
While in traditional art forms the author has complete control over the development of the plot, in video games some of this power is transferred to the player, which poses a non-trivial task for scriptwriters – to create a gripping plot that can change depending on the player’s choices.
Let’s consider a game scenario using the example of the project ” The Witcher 3: Wild Hunt ” – a game with a large open world and free movement. The developers from CD Projekt RED took into account that they would not be able to control the dynamics of the plot development themselves, so they gave it to the players. Wherever the gamer goes, he will definitely find himself involved in the story, which can be either an independent small quest or a small part of a larger plot.
And here the scriptwriters often resort to a knot design: the gamer, being at a certain point in the narrative, receives several completely different clues or tasks that are guaranteed to lead him to the next knot. Each of these points will lead the player further along the plot, while the process itself will be as non-linear as possible for the gamer himself. For example, he can ignore all the side quests and go along the main plot, or he can be distracted by each side quest. As a result, he will still get to the end of the game, but this path and his knowledge of the lore (lyrical content) of the game will differ significantly.
It is the concept of knot design that gives players the illusion of decision making. In such games, all nonlinearity is thought out and written in advance. However, some developers go further, intentionally leaving players room for creative play.
Full immersion into the game world
It is clear that nonlinearity and interactivity are inherent to one degree or another in many games, but what happens if we put these two features at the forefront? In this case, we are talking exclusively about mechanics – dialogues and character development are not so significant in this case. Games designed for creative passage are usually allocated to the conditional genre of immersive sim.
This concept was highlighted by game designer Warren Spector, who first used the term immersive sim in relation to his game Deus Ex , although this project is not considered the first game of the genre. According to Spector, an immersive simulator should create a feeling of complete immersion and presence in a virtual world. Such projects do not rely on scripted scenes and pre-planned events. And even on the contrary – the gamer can go through them in a way that the developers did not plan.
Warren Spector at the 2023 Game Developers Conference (GDC) (Photo: flickr.com)
The main thing that should be in an “immersive sim” is the ability to resolve the game situation in different ways. A great example of such a project is Dishonored . The game takes place in the fictional city of Dunwall, engulfed in a plague epidemic. The main character is falsely accused of murdering the empress, and in the course of the plot he tries to restore his honor and take revenge on his enemies. The game offers several ways to go through, each of which will directly affect both the entire gameplay and the endings. We are talking about the so-called chaos levels. For a low chaos level, the gamer will be forced to go through the entire campaign as stealthily as possible, and the game will encourage him – the city will have clear weather, there will be fewer infected and rats, and as a result, the player will get the best possible ending. A high chaos level works exactly the opposite – the player can act as noisily as possible, arranging shootouts and neglecting stealth. The world of Dunwall will respond to the gamer with changes corresponding to his actions – the weather will get worse, there will be many more enemies, and the ending that the player will receive in this case can hardly be called even slightly positive.
Creating a unique world where everything is connected
Projects that are thought out to the smallest detail always stand out from their less thoughtful competitors. There are very few products in which the plot, the surrounding world and the gameplay are incredibly tightly connected to each other, and each of these cases is something unique.
Even a detailed environment can contribute to the overall atmosphere. For example, Rockstar Games , the developers of Red Dead Redemption 2 , set a goal to create a world in which all elements of the landscape would play a special role. American artists, in particular landscape painters representing the Hudson River School, helped Rockstar in this. Albert Bierstadt, William Turner and Charles Russell skillfully showed the connection between man and the majestic North American nature in their paintings. They often took large open spaces as a basis, and it was their canvases that inspired Rockstar designers. This applies to the choice of color palette and the use of specific graphic tools. The game world is perceived very naturally: for example, more distant objects do not look as saturated as the space surrounding the player – this creates the necessary depth of the picture.
Landscape in Red Dead Redemption 2 (Photo: rockstargames.com)
The developers paid special attention to the sound design, and there are three types of music in the game: narrative (played during story missions), interactive (played in the open world), and ambient music (played by characters). Composers Bill Elm and Woody Jackson recorded all the compositions in stem format, which are multitracks whose individual components can be played independently of each other. Thus, the player received a kind of interactive sound: throughout the game, the musical accompaniment adapts to the events taking place on the screen.
Game design in the postmodern era
Some developers go even further, and Atomic Heart is a great example . The game allowed gamers to immerse themselves in the world of an alternative Soviet Union and managed to revive the hits of past years, while remaining an excellent first-person shooter. Why did the project become one of the most high-profile releases of 2023?
According to the developers, their main sources of inspiration were childhood memories of life in the USSR and the works of the Strugatskys, Lem and Harry Harrison. By mixing the Soviet Union with fantastic technologies and robots, they got Atomic Heart. And this symbiosis turned out to be incredibly successful – even in heavily modified scenery, the gamer will definitely feel the spirit of the USSR. Thanks to this, the game can be safely classified as a bright representative of classic retrofuturism.
One of the most important details of the perception of this game is the music. Of course, all domestic gamers are familiar with the songs that sound in Atomic Heart. “Harlequin”, “Komarovo”, “Grass at home” and other famous compositions of those years have undergone interesting changes: some of them received phonk remixes, some – slowed & reverb versions popular among meme lovers. In a word, the composers skillfully refreshed the classics. At the same time, Atomic Heart also has original compositions – they are made in the same style as the Doom soundtrack by Mick Gordon, and this is done due to a certain similarity in the gameplay.
Having collected all the details together, the developers received a complete and stylish project that won the hearts of gamers around the world. But what happens if there is a conflict between the gameplay and the plot?
Ludonarrative dissonance: how to avoid it
The term “ludonarrative dissonance” was first used by Clint Hocking in relation to BioShock . According to him, the game reveals the theme of self-denial and helping others, but at the same time the player himself is absolutely selfish in any version of the game. However, the best example of ludonarrative dissonance can be Uncharted .
The main character of all games in the series is Nathan Drake, a cheerful treasure hunter who is always ready to help his comrades. At the same time, throughout the story, Drake, under the control of the gamer, kills thousands of people. Yes, most often his victims are villains, but sometimes among them there are those who were simply unlucky enough to be on the other side of the main character. This is where the dissonance arises: according to the plot, Nathan is a good-natured person, but in the gameplay he turns out to be a cold-blooded killer.
Naughty Dog , the studio responsible for Uncharted, understood this perfectly well, and they managed to solve this problem in their other project, The Last of Us . The game immerses the gamer in a cruel world in which there is no clear good and evil, and every murder committed here has a good reason. In the end, the survival of the main characters is at stake, one of whom is a teenage girl who cannot stand up for herself.
The Main Gamedev Trends Right Now
Of course, the development of technology could not but affect the gaming industry. Modern games are becoming so large and sophisticated that developers often have to resort to procedural generation technology. It allows you to automatically, based on specified algorithms, create a huge part of the content: nature, cities, NPC appearance, etc. And the developers only have to check and adjust the result of its work. For example, with the help of procedural generation, huge worlds were created in Minecraft and No Man’s Sky , the plot, NPC lines and even game rules. It also contributed to the development of one popular genre – roguelike. In such games, the entire gameplay is built on the fact that you will try to pass levels over and over again, constantly dying. It is because of this that the environment is generated anew each time so as not to bore the player.
However, this approach is often used not only in roguelikes – in the already mentioned third “Witcher” they used procedural generation to create a huge game world. With the help of so-called brushes, the developers created all the game’s biomes, teaching the algorithm to take into account the landscape features. For example, in the valleys the generator grew a much denser forest than on the mountain slopes.
It is simply impossible to imagine modern open worlds in games without procedural generation. With the right use of algorithms, studios can achieve decent results – for example, the environment in Horizon: Zero Dawn or Marvel’s Spider-Man was largely made using this technology. There is only one downside to this approach – monotony. A great example here is No Man’s Sky, at the start of which players constantly encountered very similar planets and locations.
The main trend of our time — artificial intelligence — has also found its place in the gaming industry. For example, in early 2024, NVIDIA introduced ACE (Avatar Cloud Engine) technology, which is designed to bring NPCs to life. Using neural network algorithms, it generates realistic character lines and voices them, controls facial expressions and interactions with the player. Moreover, ACE allows the player to communicate directly with the NPC through a microphone, and the characters will react to the player based on their character traits, knowledge of the world, as well as the mood and tone of the gamer’s speech. This technology is currently being actively developed, and in the near future, ACE may become a real game changer in the gaming industry.
At the same time, AI influences not only the development process. Perhaps one of the most popular areas of its use can safely be called marketing. AI helps in working on creatives and in processing large amounts of data.
Despite its rapid development, AI today cannot perform tasks without human assistance. However, in the future, this technology will become an important tool in the gaming industry. For example, Epic Games has already added the MetaHumans AI tool to its Unreal Engine 5 game engine , which allows generating realistic human faces, and the developers of the Unity engine have introduced the Muse technology , which allows even users unfamiliar with the principles of the engine to generate desired objects, levels, mechanics, and entire games based on text queries. The development of such technologies can lower the entry threshold into the gaming industry and help those who want to focus on creativity, continuing to develop games as an art form.
Rapid developments in artificial intelligence technologies are transforming the way we access information. Traditional search engines are starting to be replaced by smarter and more user-focused solutions.
The SearchGPT search engine is preparing to reshape the search experience with the power of artificial intelligence. SearchGPT is seen as a sign of a future that offers more appropriate and comprehensive answers by deeply understanding users’ questions.
SearchGPT serves as an AI-based search engine that leverages the capabilities of the advanced language model GPT developed by OpenAI.
It focuses on understanding the context and intent of user queries, surpassing traditional keyword matching methods. In this way, it not only delivers relevant results but also better responds to users’ needs.
What is SearchGPT Search Engine Used For? What are its Features?
SearchGPT does more than just keyword matching; it focuses on understanding the context of questions to deliver more relevant and meaningful results.
It analyzes complex and multi-faceted questions, presents information from different sources as a single comprehensive answer, and saves users the trouble of searching in different sources.
SearchGPT summarizes detailed information to give users a quick overview. It also analyzes users’ previous searches and preferences to provide more personalized results. It communicates with users in a natural and fluent language, allowing questions to be expressed more comfortably and understandably.
SearchGPT stands out as an exciting technology that has the potential to shape the future of search engines. It aims to facilitate access to information and provide a more satisfying search experience by improving itself with continuous learning and user feedback. It aims to shape the future of search engines by providing the most accurate and up-to-date results.
Is SearchGPT Search Engine Free?
Yes, SearchGPT is completely free to use, but due to popular demand the waiting list is currently full and therefore the platform is not available.
Users can search and access results without paying any fee, but OpenAI may develop different models to generate revenue in the future, including charging a fee after a certain usage quota or offering paid subscription options with premium features.
OpenAI is also expected to develop special solutions and different pricing models for enterprise users, which could allow SearchGPT to find wider use among businesses and organizations.
In summary; SearchGPT is currently free, but some usage limits or paid options may be on the agenda in the future. You can follow OpenAI’s official announcements for the most up-to-date information.
How is SearchGPT Search Engine Different from Google?
SearchGPT aims to improve user experience by offering a different approach than traditional search engines. Some of the prominent differences between it and Google, one of the traditional search engines, are:
While Google relies heavily on keyword matching, SearchGPT focuses on understanding the context and intent of questions.
Google typically presents multiple search results, expecting the user to synthesize information, whereas SearchGPT can understand complex questions, gather information from multiple sources, and present that information in one comprehensive answer.
Google typically lists long and detailed web pages, while SearchGPT can summarize the information to give users a quick overview. It can also learn users’ previous searches and preferences to provide more personalized results for future searches.
Google uses simple and structured language, while SearchGPT can communicate with users using natural and human-like language, resulting in a more fluid experience.
While Google uses AI technologies, SearchGPT is built entirely on AI. This allows SearchGPT to have the ability to continuously learn and improve, thus providing more accurate results over time.
SearchGPT can open a new page in the world of search engines and take the user experience even further.
Although it does not have the strong infrastructure and large database offered by Google, it can gain an important place among search engines in the future with its semantic search, personalization and artificial intelligence capabilities.
A clear and concise message: No unnecessary blah blah here!
An eye-catching call to action ( CTA ): Want your visitor to click? Make it obvious!
Impactful visuals: A picture is worth a thousand words, right?
Social proof: Nothing like testimonials to reassure your future customers.
A well thought out form: Ask only for the information you really need.
You see, an effective landing page is a bit like a well-oiled conversion funnel. It guides your visitor towards the action you want them to take.
Landing page vs classic web page
You might be thinking, “But how is this different from a regular web page?” Good question!
A typical web page is like an all-you-can-eat buffet. It offers lots of options and information.
👉 A landing page is more of a tasting menu: focused on one thing.
Here are the main differences:
Navigation: Minimal on a landing page, complete on a classic web page.
Purpose: Single for a landing page, multiple for a web page.
Content: Targeted and concise on a landing page, more general and detailed on a web page.
Links: Few or no outgoing links on a landing page, unlike a classic web page.
The different types of landing pages
Did you think there was only one type of landing page? Think again!
There are several of them, each with its own objective:
Sales page: It aims to make you buy a product or service.
Lead capture page: Its purpose? To collect your contact information in exchange for a free offer.
Click page: It pushes you to click to go to another page ( often used in affiliation ).
Each type of landing page has its own tips and best practices.
Your goal? Choose the one that best fits your marketing objective.
How to create a landing page?
Now that you know what a landing page is, let’s take action!
Want to create a landing page that really converts? We’ll show you how, step by step.
Define the objective and target audience
Before you dive in head first, ask yourself these questions:
What is your goal?
Who do you want to reach?
Your goal may be to:
Sell a product
Generate leads
Register for a webinar
Promote an event
And your target audience? Who exactly is it?
Marketing pros?
Are you passionate about cooking?
Die-hard gamers?
The more you know your audience, the more effective your landing page will be.
Steps to designing an effective landing page
Define your goal and audience
Create an eye-catching message
Design a clear structure
Choose impactful visuals
Write compelling content
Adds social proof elements
Integrate a powerful form or CTA
Optimized for mobile
Test and improve
Does that seem like a lot to you? Don’t panic, we’ll break it all down!
Structuring the content
Your landing page is like a good recipe. It needs the right ingredients, in the right order.
Here is a structure that has proven itself:
Catchy Headline
Explanatory subtitle
Main advantages
Detailed explanation of the offer
Testimonials or social proof
Main CTA
FAQ (if necessary)
👉 Remember: every element should push your visitor towards the action you want them to take. Copywriting can help you achieve this.
Optimizing design for conversion
Design isn’t just about looking pretty. It’s a real conversion booster!
Some tips:
Use contrasting colors for your CTA
Keep plenty of white space for easy reading
Choose readable fonts
Use icons to illustrate your key points
Want to know if your design works?
👉 Take the squint test: squint your eyes while looking at your page.
Does the most important element emerge?
Incorporate impactful calls to action (CTAs)
Some tips for a CTA that converts:
Be specific: “Get my free ebook” instead of “Click here”
Creates a sense of urgency: “Offer limited to 24 hours”
Use the first person: “I want my guide” instead of “Download the guide”
Landing page creation tools
Not a coding pro? No worries!
There are plenty of tools to create landing pages easily:
Leadpages : Super easy to use
IO System : Perfect for A/B testing
ClickFunnels : Excellent for creating complete sales funnels
Choose the tool that best suits your needs and technical level.
Embedding videos to boost conversions
A video on your landing page is like a turbo for your conversions!
It can increase your conversion rate by up to 80%!
Some video ideas:
Product demonstration
Customer Testimonials
Explanations of your offer
Remember to keep your videos short and sweet. Attention is like money: you have to earn it!
Mobile Optimization
Today, if your landing page is not optimized for mobile, it’s like you’re closing the door to half of your visitors. Do you want that? No, of course not!
Here’s how to optimize for mobile:
Responsive design
Buttons large enough for fingers
Short forms
Concise content
Test your page on different devices. It should look and function as well on a smartphone as it does on a computer.
Examples of landing pages that convert
And if you want to know more, check out our full article which presents a multitude of landing page examples .
Netflix
Netflix’s landing page is a model of conversion efficiency.
The title “Unlimited movies and series, and much more” immediately captures attention.
The clean design highlights the visual content.
The bright red “Get Started” button stands out perfectly.
The key benefits are clearly presented:
multi-device availability,
offline access,
child profiles.
The FAQ at the bottom of the page builds confidence.
The promotional offer acts as a powerful conversion element.
This page demonstrates a detailed understanding of the customer journey and digital marketing techniques.
Shopify
Shopify takes a straightforward approach with its title “Build Your Online Store with Shopify.”
The 3-day free trial offer is highlighted, with a simple sign-up form.
Visuals reinforce the message of success.
Logos of well-known brands serve as social proof.
The page details the key benefits :
ease of use,
integrated marketing tools,
24/7 support.
This landing page is designed to encourage immediate action while reassuring potential users.
Dropbox
Dropbox stands out for its minimalist approach.
The soft color palette and clean typography create an atmosphere of calm and organization.
The key message is concise : “Keep your files organized, up to date and protected.” This simplicity reflects the essence of the service.
However, the lack of customer testimonials or feature comparisons is notable.
Dropbox appears to be relying on the strength of its brand and reputation to convince, rather than an abundance of information.
Landing page optimization
You’ve chosen your creation tool, that’s great! But don’t think the work stops there.
Optimizing your landing page is like training an athlete: it’s an ongoing process.
Improve loading speed
Do you know how long a visitor waits before leaving a page that loads too slowly? 3 seconds!
Yes, you read that right. That’s how long it takes you to say “ landing page .”
So how do you speed up your page?
Compress your images. Use tools like TinyPNG to reduce their size without losing quality.
Minify your code. Remove spaces, comments, and unnecessary characters from your CSS and JavaScript.
Use a CDN ( Content Delivery Network ) . This allows you to distribute your content from servers closer to your visitors.
Reduce distractions
Your landing page is like a GPS. It should guide your visitor to a single destination: your CTA.
Everything else? Potential distractions.
Remove the navigation bar. Your visitor doesn’t need to visit the rest of your site.
Limit external links. Every link is a potential exit.
Focus on one goal. One offer = one landing page.
Use impactful visual elements
They say a picture is worth a thousand words. On a landing page, it can be worth a thousand conversions! Visuals are essential to capture attention and convince.
Use photos of real people. It creates trust and empathy.
Show your product in action. A demonstration is worth more than a long description.
Add icons. They make information more digestible and memorable.
Advanced Strategies for Landing Pages
A/B testing: methodology and best practices
A/B testing is like being a marketing scientist.
You create two versions of your landing page and see which one performs better. Simple, right?
Here’s how to do it:
Choose an element to test: title, CTA, colors, images…
Create two versions of your page, identical except for this element.
Drive half of your traffic to each version.
Analyze the results after reaching a significant sample.
Only test one thing at a time. Otherwise, it’s like trying to watch two games at the same time: you won’t know what really made the difference.
Dynamic content personalization
Imagine a landing page that adapts to each visitor. It’s possible with dynamic personalization!
You can adjust your content based on:
The visitor’s location
His browsing history
The traffic source
For example, if someone comes from a vegan recipe site, show them a version of your page that focuses on plant-based ingredients.
Integration with marketing campaigns
Your landing page doesn’t live on a desert island. It’s part of a larger marketing ecosystem.
How to integrate it effectively?
👉 Make sure your landing page message matches your ads. If your ad is about magical unicorns, your landing page should be about them too!
👉 Use the same language and tone as you do in your emails or social media posts. It’s like wearing the same t-shirt to every concert of your favorite band: it creates consistency.
👉 Include social proof elements related to your campaign. Customer testimonials? Mentions of awards won? Show them off!
👉 Don’t forget post-conversion follow-up. A personalized thank you page or welcome email can make all the difference.
Performance analysis and measurement
You’ve optimized your landing page, but how do you know if your efforts are really paying off?
This is where performance analysis and measurement come into play.
Essential KPIs for landing pages
Imagine that your landing page is a video game. The KPIs (Key Performance Indicators) are your life points, your score, your level. They tell you if you win or lose.
👉 Conversion rate is your final boss. It’s THE number that tells you how many visitors took the action you wanted.
Are you selling fun socks? Your conversion rate tells you how many people bought them.
But that’s not the only KPI to monitor.
👉 Bounce rate is like the number of players who leave the game before even starting.
If it’s high, something is wrong with your page.
👉 Time spent on the page is a bit like playing time.
The longer people stay, the more interested they are. But be careful, if they stay too long without converting, it may be because your CTA is not clear enough.
Analysis tools for landing pages
Now, how do you get all these numbers? You have several options, each with its advantages.
Are you looking for an all-in-one solution for your online business? Systeme.io might be your best choice!
The main advantage of Systeme.io is that it doesn’t just make landing pages. You can manage:
your landing pages,
member areas,
your emails,
your webinars,
your affiliate programs…
But be careful, all-in-one sometimes means less specialization. If you are looking for ultra-specific features for your landing pages, you might be a little limited.
