78 figures and statistics on social networks in 2024

Social networks. 

Those apps that you mechanically open dozens of times a day. 

These platforms where you share, like, comment without even thinking about it. 

But do you have any idea of ​​the scale of this global phenomenon?

In 2024, social media is not just a hobby. It’s a parallel universe that governs the codes of our society. Discover all the craziest statistics on the subject now!

Statistics and figures to remember about social networks 🔢

• 5.17 billion people use social media worldwide 
• We spend an average of 2 hours 20 minutes per day on social networks 
• Facebook has 3.07 billion monthly active users 
• YouTube can reach 2.5 billion people through advertising 
• Instagram has 10x higher engagement rate than Facebook 
• TikTok can reach 1.6 billion adult users through advertising 
• LinkedIn has 1.1 billion potentially reachable users 

Social networks in figures: global domination

You connect to your favorite networks every day, but have you ever thought about their impact on our society? 

The numbers are simply staggering.

Nearly two-thirds of the world’s population, or 5.17 billion people, are active on social media.

And you, on how many platforms are you present? If it’s more than 6, know that you are in the average!

But that’s just the tip of the iceberg.

1. 63.7% of the world’s inhabitants are active users of social networks.
2. In just 12 months, 282 million new people joined social platforms.
3. According to Data Reportal , almost all Internet users (95%) connect to social networks monthly.
4. We spend an average of 2 hours and 20 minutes a day scrolling, liking and sharing on social media.
5. An average user navigates between 6.7 different platforms each month.
6. More than two-thirds of the world’s population (69.4%) access the internet via a mobile device.
7. Internet users represent 66.2% of the world’s population, or 5.35 billion people.
8. More than a third of time spent online (35.8%) is spent on social networks.
9. The gender distribution on the networks is almost balanced: 53.5% men versus 46.5% women.
10. Half of users (49.5%) use networks to stay in touch with their loved ones.
11. More than a third (38.5%) go there to kill time.
12. A third of users (34.2%) consider networks as a source of information and news.

The colossal business of social networks

You scroll, you like, you share… but have you ever thought about the money it generates? 

The turnover of social media giants is simply astronomical.

Meta, the parent company of Facebook and Instagram, has raked in the equivalent of the GDP of a small country in 2023: $135 billion!

And you, which network would you have bet on for second place?

Here is the ranking that may surprise you:

1. Meta dominates the market with a turnover of 135 billion dollars in 2023, thanks to Facebook and Instagram.
2. LinkedIn, the professional network, surprisingly comes in second with $15.1 billion.
3. TikTok, despite its youth, is hot on the heels of the giants with $14.3 billion generated.
4. YouTube brought in $8 billion in the last quarter of 2023 alone.
5. Snapchat, with its funny filters, still raked in $4.6 billion.
6. X (ex-Twitter) remains in the race with 3.4 billion dollars in turnover.
7. Pinterest is bringing up the rear, but is not far behind with $3 billion between the end of 2022 and the end of 2023.

Facebook Statistics

You think Facebook is outdated? Think again! 

Mark Zuckerberg’s social network continues to dominate the digital landscape.

With more than 3 billion active users each month, Facebook brings together the equivalent of almost half of the world’s population!

Here are some numbers that might surprise you:

1. Facebook has 3.07 billion monthly active users, or almost 40% of the world’s population.
2. Advertisers can potentially reach 2.24 billion people through Facebook advertising.
3. Despite competition, Facebook remains the second most used platform according to data.ai.
4. In France, 35 million people connect to Facebook every month.
5. India is the most Facebook-loving country with 314.6 million users as of January 2024.
6. Cristiano Ronaldo reigns supreme on Facebook with 168 million fans.
7. The average engagement rate per post is 0.064%, a number that may seem low but represents millions of interactions.
8. Nearly 3 out of 4 users (72.6%) use Facebook primarily to communicate with their loved ones.

If you want to go further, discover all the statistics and figures on Facebook .

YouTube Statistics

Did you think TikTok had dethroned YouTube?

Google’s platform continues to reign supreme in the online video universe.

With 2.50 billion users that can be reached by advertising, YouTube brings together almost a third of humanity!

Here are some figures:

1. YouTube can reach 2.5 billion people through its advertising, almost a third of the world’s population.
2. According to data.ai, YouTube is the platform with the largest number of active users.
3. In France, 41.4 million people connect to YouTube every month.
4. India is the country that consumes the most YouTube, with 462 million users as of January 2024.
5. Indian channel T-Series tops the global rankings with 259 million subscribers.
6. In France, Squeezie takes the prize with 18.7 million subscribers.

If you want to go further, discover all the statistics and figures on YouTube .

Instagram Statistics

The image-sharing platform continues to enchant and engage users around the world.

With 2 billion active users each month, Instagram brings together the equivalent of a quarter of the world’s population!

Here are some numbers that will make you see Instagram in a new light:

1. Instagram has 2 billion monthly active users, or a quarter of the world’s population.
2. Advertisers can potentially reach 1.68 billion people through Instagram advertising.
3. According to data.ai, Instagram is the fourth most used platform in the world.
4. In France, 23.7 million people connect to Instagram every month.
5. India is the country with the most Instagrammers with 362.9 million users as of January 2024.
6. Cristiano Ronaldo reigns supreme on Instagram with 617.5 million followers.
7. The average engagement rate per post on Instagram is more than 10 times higher than that of Facebook.
8. 7 out of 10 users (70.1%) primarily use Instagram to post or share photos and videos.

If you want to go further, discover all the statistics and figures on Instagram .

TikTok Statistics

This short video platform is revolutionizing the world of social networks.

With 1.60 billion adult users reachable by advertising, TikTok has captured an impressive market share in record time!

Here are some statistics:

1. TikTok can reach 1.60 billion adult users through its advertising, a number that continues to grow.
2. According to data.ai, TikTok is already the sixth most used platform in the world.
3. In France, 25.4 million people connect to TikTok every month.
4. The United States dominates the adult user market with 148 million TikTokers as of January 2024.
5. The undisputed king of TikTok is @khaby.lame, with his 161.6 million followers.
6. 8 out of 10 users (80.3%) go to TikTok to consume fun and entertaining content.

If you want to go further, discover all the statistics and figures on TikTok .

LinkedIn Statistics

The professional network has become a true giant of the digital world.

With 1.10 billion users reachable through advertising, LinkedIn has an army of professionals ready to network!

Here are some numbers on LinkedIn:

1. LinkedIn has 1.10 billion users who can potentially be reached through advertising.
2. In France, around 29 million professionals are present on the platform.
3. The United States dominates the market with 214 million active users.
4. Bill Gates reigns supreme on LinkedIn with 35 million followers.
5. Google is the platform’s star company, followed by 31.5 million subscribers.

If you want to go further, discover all the statistics and figures on LinkedIn .

Snapchat Statistics

With 800 million monthly active users, Snapchat proves that the ephemeral can last!

Here are some figures:

1. Snapchat has 800 million monthly active users, more than the population of Europe.
2. In France, 20.2 million people open the application every day.
3. India is the country that snaps the most with 201 million users as of January 2024.
4. Kylie Jenner is the undisputed queen of Snapchat with 35.2 million followers.
5. Nearly half of users (42.9%) primarily use Snapchat to share photos and videos.

If you want to go further, discover all the statistics and figures on Snapchat .

Pinterest Statistics

This visual platform attracts millions of users looking for inspiration.

With 518 million monthly active users, Pinterest proves that visual inspiration is still popular!

Here are the numbers:

1. Pinterest attracts 518 million monthly active users, more than the population of the United States.
2. In France, 16.3 million people look for inspiration on Pinterest monthly.
3. The United States leads the way with 90.1 million active users by spring 2024.
4. Oh Joy (@ohjoy) is the queen of Pinterest with 15.1 million followers.
5. More than a third of users (36.6%) go to Pinterest to follow brands or find products.

If you want to go further, discover all the statistics and figures on Pinterest .

Statistics on X (ex-Twitter)

Did you think Elon Musk’s acquisition would spell the end of Twitter? 

Renamed X, the 280-character network continues to buzz.

With 619 million monthly active users, X proves that tweets still have a bright future ahead of them!

Here are the numbers on X:

1. X attracts 619 million monthly active users, nearly twice the population of the United States.
2. Advertisers can potentially reach 586 million people through X advertising.
3. In France, around 6 million people connect to the platform daily.
4. Unsurprisingly, Elon Musk is the king of his own network with 174.9 million subscribers.
5. More than one in 10 Internet users (11.6%) use X regularly worldwide.

If you want to go further, discover all the statistics and figures on Twitter (X) .

Threads Statistics

The newborn who is already making people talk.

With 160 million subscribers in just a few months, Threads shows that the appetite for new platforms is still very much there!

Here are new numbers on Threads:

1. Threads attracted 160 million subscribers as of February 2024, more than the population of Japan.
2. Meta estimates that 130 million users are active monthly on the platform.
3. Neymar Jr. tops the celebrity rankings on Threads with 13.1 million followers.
4. Contrary to popular belief, almost two thirds of users (63%) are over 24 years old.